14 Ways to Improve Ranking in Google Search 2025

To find duplicates that may result from inconsistent business names or locations, start by regularly auditing your GBP. To successfully implement guest blogging, start by identifying reputable blogs and websites that cater to your target audience and have a local focus. Reach out with tailored pitches that highlight your expertise and suggest relevant topics that align with the blog’s content. Google’s move to mobile-first indexing means that search engines prioritize a website’s mobile version regarding ranking. Even with a great desktop version, your site may not score high in local searches if it’s not mobile-friendly.

Ensuring your site is mobile-friendly is no longer optional – it’s essential for SEO success. Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic.

Why Does Google Maps SEO Matter to Local Businesses?

Improving this factor alone will boost your search rankings tremendously. For example, most top-ranking results for “how to write a press release” are how-to blog posts. It’s why 90% of the top-ranking results for “air fryer” are blog posts and not sales pages. SEO Anomaly Claiming your GBP makes your business look more credible and professional, ensuring that customers see accurate, up-to-date information.

Using a rank tracking tool like Ahrefs’ Rank Tracker is much more accurate. To solve this problem, redirect weaker pages about a topic to the strongest one. This consolidates backlinks and creates a page more capable of ranking. Having many similar pages about the same thing is shooting yourself in the foot. That’s because backlinks get spread between pages and are a ranking factor. So you can end up with many weak pages instead of one strong enough to rank.

The key with releasing free tools that generate thousands of visitors and links is for you to create something that is easy to use and is high in demand. The best way to figure out what to release is to see which companies are doing extremely well in your space. But what’s not as well known is that you can get your SEO ranking improved if people share links to your website on social media.

Here’s a great example of a local business that has taken advantage of Google My Business and publishes content based around local keywords. This helps Pigeon to understand the location of potential customers. In the words of Google – “Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a Google employee”. To stay in Penguin’s good books, you should build links that you want to exist and not just because you have a short-term end goal.

Strategies like optimizing Google Business Profiles, enhancing local content, and building authoritative backlinks can help clients dominate their regional markets. Therefore, you must ensure that essential information, such as your business categories and contact details, is accurate and up-to-date. Including local keywords in your profile content and encouraging customers to leave positive reviews is also a great way to further optimize your profile. User experience (UX) plays a critical role in SEO success, as an organized link structure improves both user navigation and search engine indexing.

#4: Link Out to Relevant Authority Sites

• A number of SEO tools like SEMrush and Raven provide in-depth information about your keywords and Google rank.
• This is why your business description and the category you have yourself listed in are so important.
• For example “social media marketing” has a search volume of 32K (yow).
• One of the first steps to take is claiming and optimizing your Google My Business (GMB) listing on your site’s page.

Backlinks, or inbound links, are links to your pages from external sites. Having some backlinks is good, but having backlinks from pages with high domain authority is better. Google already considers these sites trustworthy, or high-quality and useful content, so the search engine rewards content these sites link to. Organic backlinks — people linking to your site without you asking — are the best method. Paying for backlinks hurts your site’s quality and ranking once Google discovers you’re attempting to manipulate rankings through paid link placement. Website rank finder tools are digital applications or platforms that help users determine the ranking of a website on search engines.

Google PageSpeed Insights is a free tool that checks the speed of your site and provides suggestions to improve it. The free version of Keyword Tool only provides you with the full data for five full keywords. To access more, you can upgrade to a pro account from $69 per month. Subscriptions run from $44 for 750 keywords to $191.20 for 5,000. You can then use Keywords Everywhere to get accurate, up-to-date statistics on rankings, traffic, and content. Simply create an account and enter your domain name to access a wealth of statistics about your domain and search traffic, as well as that of other sites competing in your space.

Building Quality Backlinks

The goal is to get your content in front of people who can potentially link back to your site and share your content widely. If your pages are already ranking on Google, you don’t have any serious technical SEO issues with your website. Nevertheless, it’s worth reviewing some crucial elements that can help your rankings.